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← Back to Volume 11, April 2023 issue

Title Enhancing Tourist Experience through Machine Learning: A Data-Driven Approach
AuthorsQAMAR ALI, MUHAMMAD AAMIR MAHMOOD and FAROOQ AHMED
Abstract

The travel industry is always on the viewpoint for innovative methods to better serve its customers. In this study, we investigate using machine learning, a data-driven strategy, to accomplish this end. The research is situated within the current market trend towards customized and comprehensive vacations. The goal is to examine how well machine learning methods may enhance the traveler's experience in terms of things like happiness, suggestion precision, review scores, efficiency, and cost. The technique relied heavily on experimental data and statistical analysis. The findings show that a data-driven strategy using machine learning methods has tremendous promise for boosting the quality of the visitor experience in a variety of ways. According to the results, these measures often result in happy customers, good reviews, less time spent on administrative tasks, and lower overall costs. These findings point to the necessity for the tourist sector to use machine learning technology to improve the overall experience for its customers. In conclusion, our research shows that a data-driven strategy based on machine learning may significantly improve the vacationing experience. The results show that these technologies have great potential to provide visitors with unique and rewarding tourist experiences, and they should be embraced and invested in by policymakers and industry stakeholders.
Keywords: Machine Learning, Tourist Satisfaction, Recommendation Accuracy, Average Review Rating, Cost Savings.

Volume 11
Issue April
Pages 272-294
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