Powerful marketing communications is among the key equipment or tools in building brand equity in organizations. This research seeks to examine the influence of marketing communications on brand equity in the Cell Phones and Cold Drink industries. The population for this research has been gathered from Peshawar and its surrounding areas. The population sampling for the study consist of 150 consumers. The data were obtained via author made questionnaire. The result indicates that there is significant relationship between brand equity and perceived quality. Keywords: Brand equity, Brand loyalty, advertisement, and Perceived quality
