The trend of the brands has been increased with the rapid growth of technology and adoption of the ecommerce amongst all developing countries. The technological advancement enabled the select the brand online according to their taste in just some clicks. This paper aims to identify to which extent the customers are satisfied of these brands. We used the questionnaire research method to record the responses of the customers. Our results indicate that the factors such as time saving, customization and trust factor play a major in customer satisfaction behavior in Brands.

Keywords: Branding, Loyalty, Case, Haripur, Pakistan.