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This study aims to give insight into the effect of green marketing on customers purchasing behaviors. For this purpose, environment and environmental issues which are the solid grounds for emergence of green marketing will be discussed. Too much Literature is not available in Pakistan on this topic because there is very little social awareness among public on this topic. Moreover there are limited ISO certified industries in Pakistan taking environment friendly initiatives. A structured questionnaire will be used for data collection from industry experts, managers, consumers and various public. Multiple ways are there for green marketing by the companies taking environment friendly initiatives. These ways are adopted in all marketing mix operations of companies like Product, pricing, promotion and distributions. Few important dimensions of green marketing will be treated as independent variables and their effect on consumer purchase behavior will be studied. These are Eco friendly life style of consumers and green product features. Key Words: Green Marketing, Environment, Marketing Mix, Eco Friendly Life Style, Consumer Purchase Behaviour.