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← Back to Volume 4, July 2016 issue

Title Impact of Gender on Family Buying Decision
AuthorsNAEEM AKHTAR, MUHAMMAD SOHAIL AMIN, ALI RAZA, FAROOQ NAWAZ, HAFIZ MUHAMMAD AZEEM AKHTAR and MUHAMMAD ZEESHAN YOUSAF
Abstract

The present study goal has been done to investigate the influence of gender by family buying decision making in garments. Therefore, to achieve this goal through previous studies identify the factors involved in the issue. The study population included all parents that with their gender and the number of sample is selected is 100. Data collection tool is questionnaire that the question are based on a liker scale of five options. The finding of the research article investigates that there is strong positive relationship between economic, socio culture and family buying decision. All the results of independent variable are significant and effect the dependent variable. Due to lack of resources the main focus is only married persons but in future whole research model can investigates on every family member and sibling’s effect can also find. Key Words: Economic, Socio Culture, Demographic, Family Buying Decision.

Volume 4
Issue July
Pages 130-141
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