Impact of Brand Quality and Brand Name on Brand Experience in Garments Sector of Pakistan
Authors
NAEEM AKHTAR, SAJJAD ASLAM, HAFIZ MUHAMMAD AZEEM AKHTAR, SONIA SABA and SHAGUFTA ABDUL GHAFAR
Abstract
The purpose of this study is to identify the relationship among the brand quality, brand name and brand experience. In this study brand quality and brand name are the independent variables and brand experience is dependent variable. This study is the quantitative research. Questionnaire used for data collection and data collection involve in the Garments sector of Pakistan. In this study sample size of 100 customers of the Shirt and Tie Shop Garments sector of the Pakistan used. Different data analysis used in this study. Brand quality and brand name have positive impact on brand experience. This study directed in the relation of Pakistan. It resulted that brand quality and brand name have significant impact on brand experience. Key Words: Brand Quality, Brand Name, Brand Experience, Pakistan.
