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Now a day’s brand image and advertisement are plays an important role to boost up the performance of the business. Brand image is a tool which have an ability to easily change the consumer buying behavior from negative to positive and advertisement is a tool which is used by organizations as a weapon, it continuously knock about the consumer’s mind that there is some missing. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Okara city. We were used questionnaire survey method to collect the data by using non probability convenient sampling technique. Sample size was 100 and collected the responses within one month. Findings of this study show that brand image and advertisement have a strongly significant relationship the consumer buying behavior. Study shows that the general public’s in Okara city are more conscious about their social status so branded products and its advertisement also positively effect on their buying behavior. At the end of this article we are include the research limitations, recommendations and further research for future. Key Words: Advertisement, Brand Image, Impact, Consumer Buying Behavior.