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The paper aims to examine the ethical controversy in the outdoor advertisement of popular products and brands in Pakistan from Islamic perspective. The study attempts to check the level of offensive behavior of viewers towards theses outdoor advertisements and will also investigate how these kinds of advertisements affect culture of the society and religious perception of people. A survey was conducted at three popular universities of Sahiwal Pakistan, including 300 students from Bahauddin Zakariya University sub campus Sahiwal, University of Faisalabad sub campus Sahiwal and Comsats Institute of Information Technology Sahiwal. Questionnaire utilized for the purpose of survey was comprised of two sections: first portion enclosed a list of five popular brands and second portion involved a list of ten elements aimed to measure religious consciousness of respondents. Data was analyzed by utilizing SPSS and further tested to check its reliability and validity. Descriptive statistics testes, regression, correlations test were adapted to examine the data. Consumer offensiveness level and controversial outdoor advertisement of popular brands were found to be extremely associated with each other. Sexiest images, vulgarity in outdoor advertisements were significantly associated with consumer level of offensiveness. This research study will leads towards vital managerial and practical implications that further determines critical ethical issues presented in outdoor advertisement that are contrary to the mandate of Islam. Key Words: Ethics, Outdoor, Advertisement, Punjab Pakistan.