iz

Over the last few decades, soft drink consumption has been steadily increasing especially at an alarming rate among adolescents. Soft drinks have been associated with positive energy intake. An unhealthy diet along with a lack of physical activity is a major risk factor for health problems like overweight and obesity, dental erosion and digestive system. Children and adolescents are becoming the major victim of the consumption of these highly caloric drinks. The main purpose of this study is to investigate the consumption of soft drinks among children especially in youngsters in educational sector of the Pakistan. A quantitative survey was conducted among the 20-25 age students in the COMSATS University Sahiwal Pakistan. A self-administered questionnaire was used to collect data and SPSS was used to enter and analyze the data. All the participants in this study indicates that the consumption of soft drink is effecting the health. Out of 200 participants 198 learners indicate that highly consumption of soft drink is the cause of diseases like obesity, osteoporosis, dental erosion and digestive system. Key Words: Carbonated Drinks, Diseases, Health & Care, Caloric Drinks.