Customer Satisfaction on Islamic Banking in Okara, Punjab, Pakistan
Authors
NAEEM AKHTAR, NASRULLAH JAMEEL, HAFIZ TAHIR ZIA, SIDRA BANO and MUHAMMAD USMAN
Abstract
Developing countries depends upon financial institution for running and raising capital, but banks are playing vital role in economy of the country. Since late 1990’s entry of the foreign investors and banks created competition environment and main focus on customer satisfaction through service quality. Services quality is the major key factor to compete in the banking industry. Competitor try the best to fulfill customer satisfactions in this sector. The objective of this study is to explore the relationship between customer satisfaction and service quality of Islamic banking in Okara Pakistan. A survey method used for collection of data from customer of Islamic banks, male and female. For analysis of data used SPSS software. There is a positive relationship between customer satisfaction and providing good service quality of bank, image of bank as goodwill, and accessibility of the bank. Key Words: Customer Satisfaction, Service Quality, Brand Image, Accessibility of Bank.