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The intention of this study is to analyze that how packaging influences the consumer buying behavior. Basic intention for the conducting this study is to identify those element such element behind the success of packaging .The aim of this research conducting is to find out that how much the independent variables influence the dependent variable. The consumer buying decision is strongly based on packaging and its features .We predict that packaging color, packaging material, background image, design of the wrapper, printed information, innovations, font style. Due to rapidly changing the life style of the people are interesting in packaging because the packaging insure the people that the product is original and the producer used the packaging as a purpose for the easy delivery, for the safety purposes and also used as a tool of sale promotion. Packaging is important element in sense of the sale promotion as well as treated one of the most important factors to influence the customer buying decisions. Key Words: Consumer Buying Behavior, Packaging.