New Media and Self-Presentation During Covid-19 Pandemic: A Uses and Gratification Approach
Authors
NAZMINE, HANNAN KHAN TAREEN, TAYYABA LATIF and MANAN KHAN TAREEN
Abstract
Covid -19 pandemic attracts the attentions of the researchers worldwide to explore the impact of Covid-19 on different sphere of human’s lives. Similarly, the trend of self presentation on new media was also affected by covid-19.It leads people to think in a particular way and it is intended to maintain, manipulate and adjust an image of oneself. Purpose of this study was to examine the relation between new media and self-presentation during covid-19 pandemic. Quantitative research methodology was used and with the help of survey 100 respondents were selected, from social sciences departments of Bahaddudin Zakariya University as a sample of the study through conveniencesampling technique. Pearson’s correlation and regression analysis was applied to analyze the correlations between variables. The results indicated that there was a significant relation found between self-presentation and new media during covid -19 pandemic. Majority of the students shifts towards online self presentation during covid-19 for attaining desired image of oneself.
Keywords: New Media, Self-presentation, Covid-19, Desired Image.
