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The purpose of this research study to determine the relationship of customers’ needs and wants satisfaction with customer loyalty and find the relationship between dimension of customers’ needs and wants (quality, services, price and trust) with customer loyalty. This study based on comparison analysis of two SIM operators Mobilink Jazz and Telenor Pakistan. An adopted questionnaire is used to measure results. SPSS20 is used to find statistical results. Prepaid customers are focused in this study. Staff of educational institutes of Sahiwal are respondents. The findings of the study shows that there is moderate positive and significant relationship between customer satisfaction, services, price and customer loyalty. But quality and trust have strong positive and significant relation with customer loyalty. The management of telecommunication sectors service operators should focus on to giving first priority to customer, analyze customer needs and wants and work on to satisfy them to retain customer that leads them to make their customer loyal. This study provides a comparison analysis of two competitors and results revealed that how customer of two different operators satisfy at same time with their operators. Key Words: Customer Loyalty, Customer Satisfaction, Quality, Services, Price, Trust, Jazz, Telenor.