Corporate Social Responsibility and New Venture Performance: The Mediating Role of Stakeholders Trust
Authors
RAFI ULLAH KHAN, BAKHTIAR KHAN, SHER ZAMAN KHAN and SAFEER ULLAH KHAN
Abstract
This study tends to explore the influence of corporate social responsibility (CSR) on new venture performance (NVP) through the mediation of stakeholders’ trust. While following the chronicles of stakeholder theory and resource based theory, this study used survey approach for collection of data from 378 managers, owners, and owner-mangers of the new ventures in Khyber Pakhtunkhwa Province of Pakistan. We used structural equation modelling technique in AMOS 24 to deduce precise results of the study. After testing data normality and conducting confirmatory factor analysis, the hypotheses of the study were checked with the help of path analysis diagrams. The outcomes of the study revealed that CSR has a significant positive impact on NVP and ST. Further, evidence was documented for stakeholders’ trust as playing positive significant role in the route of CSR and NVP. This study empirically proved that every good brings good in return.
Keywords: CSR, NVP, ST, Stakeholder Theory, Resource Base Theory, Sustainability.
