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Academy of IRMBR Volume  7, July, 2019
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
Unattractive Location of Shopping Mall: A Case Study of Haripur
Shopping malls are the most profit generating businesses. This study is to investigate that how customers are attracted to the shopping malls whether the malls are near or far and to investigate that the location matters to the customers or not. If the malls are giving good quality products and satisfying the customers needs then the customers come again and again to buy from there. The research target were the university students that frequently visit to the shopping malls and the data collected by them through questionnaire.To check the reliability, Cronbach’s Alpha scale is used. The value of all the variables come more than .06.
Keywords: Mall, Unattractive Locations, Impact, Haripur.

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