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Tuesday, January 17, 2017
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Thursday, June 27, 2019
IRBAS Volume 7, Issue 5 has been published.
Thursday, June 27, 2019
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Current Issue May, 2019
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
Impact of Brand Loyalty on Consumer Buying Behaviour (A Case Study of Footwear)
This research paper is about the factors of brand loyalty like Style of brand, Service Quality of brand, Consumer Attitude towards brand, Price of product, quality of product, store environment, promotion of the product. The independent variables were taken from below mentioned literature review .Then the questioner were made to check the hypothesis made from model. The data was collected from the random sampling. Then the data was processed through the SPSS and results were compiled and concluded.
Keywords: Branding, Loyalty, Footwear, Haripur, Pakistan.

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