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Academy of IRMBR Volume  4, July, 2016
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
1

Impact of Gender on Family Buying Decision

The present study goal has been done to investigate the influence of gender by family buying decision making in garments. Therefore, to achieve this goal through previous studies identify the factors involved in the issue. The study population included all parents that with their gender and the number of sample is selected is 100. Data collection tool is questionnaire that the question are based on a liker scale of five options. The finding of the research article investigates that there is strong positive relationship between economic, socio culture and family buying decision. All the results of independent variable are significant and effect the dependent variable. Due to lack of resources the main focus is only married persons but in future whole research model can investigates on every family member and sibling’s effect can also find. Key Words: Economic, Socio Culture, Demographic, Family Buying Decision.
NAEEM AKHTAR, MUHAMMAD SOHAIL AMIN, ALI RAZA, FAROOQ NAWAZ, HAFIZ MUHAMMAD AZEEM AKHTAR and MUHAMMAD ZEESHAN YOUSAF 130-141 Download(494)
2

Impact of Customer’s loyalty in Pakistan’s 3G/4G Mobile Network Internet Market

Questionnaire with 21 items containing a variable of customer satisfaction and loyalty service quality, price customer care services. What is impact of customer loyalty in 3G & 4G in Pakistan with customer care service. It is positive impact and significant result among these variables. Impact of customer loyalty in 3G & 4G in Pakistan with corporate image and have significant impact between them. The significance value is 0.000 among above dependent and independent variables and positive strong association between them. Population students and faculty member of different universities and colleges of Okara. Key Words: Customer Satisfaction, Loyalty Service Quality, Price, Customer Care Service and Corporate Image.
NAEEM AKHTAR, MUHAMMAD AKRAM, ALI RAZA, FAZAL UR REHMAN, HAFIZ MUHAMMAD AZEEM AKHTAR and ZUNAIR JAVED 142-148 Download(308)
3

Impact of Advertisement and Brand Image on Consumer Buying Behavior

Now a day’s brand image and advertisement are plays an important role to boost up the performance of the business. Brand image is a tool which have an ability to easily change the consumer buying behavior from negative to positive and advertisement is a tool which is used by organizations as a weapon, it continuously knock about the consumer’s mind that there is some missing. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Okara city. We were used questionnaire survey method to collect the data by using non probability convenient sampling technique. Sample size was 100 and collected the responses within one month. Findings of this study show that brand image and advertisement have a strongly significant relationship the consumer buying behavior. Study shows that the general public’s in Okara city are more conscious about their social status so branded products and its advertisement also positively effect on their buying behavior. At the end of this article we are include the research limitations, recommendations and further research for future. Key Words: Advertisement, Brand Image, Impact, Consumer Buying Behavior.
NAEEM AKHTAR, ZUNAIR JAVED, MUHAMMAD SHAHID, MUHAMMAD AKRAM, MUHAMMAD HASSAN and SAJID ALI 149-158 Download(319)
4
Customer Needs and Wants Satisfaction Becomes Customer More Loyal: A Comparative Analysis of Telecommunication Sector (Telenor and Mobilink Jazz) of Pakistan
The purpose of this research study to determine the relationship of customers’ needs and wants satisfaction with customer loyalty and find the relationship between dimension of customers’ needs and wants (quality, services, price and trust) with customer loyalty. This study based on comparison analysis of two SIM operators Mobilink Jazz and Telenor Pakistan. An adopted questionnaire is used to measure results. SPSS20 is used to find statistical results. Prepaid customers are focused in this study. Staff of educational institutes of Sahiwal are respondents. The findings of the study shows that there is moderate positive and significant relationship between customer satisfaction, services, price and customer loyalty. But quality and trust have strong positive and significant relation with customer loyalty. The management of telecommunication sectors service operators should focus on to giving first priority to customer, analyze customer needs and wants and work on to satisfy them to retain customer that leads them to make their customer loyal. This study provides a comparison analysis of two competitors and results revealed that how customer of two different operators satisfy at same time with their operators. Key Words: Customer Loyalty, Customer Satisfaction, Quality, Services, Price, Trust, Jazz, Telenor.
ALI RAZA, UMER IQBAL SIDDIQI, MUHAMMAD UMAIR, MUHAMMAD ZEESHAN YOUSAF and MUHAMMAD AKRAM 159-175 Download(341)

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