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Academy of IRMBR Volume  2, June, 2014
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
1
Interactive White Board Module in an Architectural Classroom: An Evaluation
Educators were the early group of people to acknowledge the interactive whiteboards possibilities as a device for learning, meeting and presenting. This study aims to evaluate the effectiveness of integrating Interactive Whiteboard in conducting visual presentation in an architecture classroom. The evaluation process was divided into formative evaluation which involved two content experts and two educational technologists. The summative evaluation included a group of five students. The results showed that the module was interactive and enhanced inquiry oriented learning. It captured students’ interest and sustained their motivation level besides enhancing their self-esteem in visual presentation. The interview responses of experts in instructional design revealed that the instructions were coherent and comprehensible for the intended group of learners. Besides, they also found the navigation to be user friendly. Meanwhile, the content experts found the module Interactive Whiteboard to be an effective instructional tool and it enabled them to be more resourceful in their ICT integration. The module also
made the pedagogical instructions interesting for both, students and instructors. This also encouraged higher order thinking skills indirectly. Further recommendation is suggested. Key Words: Interactive Whiteboard, Instructional, Evaluation, Visual Presentation.
P.THIVILOJANA S.PERINPASINGAM, LEE XIA SHENG, CHEAH KHAI KID, LEE CHING HUA and NALINI ARUMUGAM 73-79 Download(307)
2

Spatial Patterns of Household Facilities and Socio-Economic Status of Urban Beggars in Aligarh District

The present research paper is an attempt to analyse the spatial patterns of urban beggars’ household facilities, variations in the level of their socio-economic status, and the relationship between the rates of household facilities (dependent variables) with selected independent variables of socio-economic development in Aligarh district of Uttar Pradesh. The study is based on primary source of data, collected through the field survey in the Aligarh district carried out during 2009. Altogether, 396 households were selected for the present study. Spatial analysis of the present research work reveals that the high level of household facilities among urban beggars is witnessed in the central and eastern parts of the district, while, western parts recorded the low level of household facilities among beggars. Moreover, the majority of blocks of the district witnessed low level of socio-economic development among urban beggars and the high level of development is confined only in the south-eastern and north-western tip of the district. Key Words: Urban Beggars, Aligarh, Household Facilities, Socio-Economic Development.
JABIR HASAN KHAN, MENKA and NISAR AHMED 80-88 Download(340)
3

Selling Bad Food: The Grotesque Body in Food Advertising

In Taiwan, the commercials of the so-called “junk food” are mostly illustrated with quality such as youth, joy, and rebellion. People can see these attributes in the ads of Kinder Bueno, Lay’s Potato Chips, Gudao Plum Green Tea (古道梅子綠茶)1, to name only a few. Advertisers often promote these products with images of teenage pop culture. To make young people buy their products, advertisers often depict an unruly and uncontained body in the commercials. The body representation of this kind exemplifies a Bakhtinian grotesque body. It represents a body in flux and in motion. This paper aims to look into the grotesque body in food advertising in Taiwan. Through examining Bakhtin’s idea of the grotesque body, we can see how the body in food advertising is re/presented as a medium with different meanings. Key Words: Advertising, Food Commercial, Bakhtin, The Grotesque Body, Junk Food.
HSIN-JU LIU 89-96 Download(357)

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