Measuring Antecedents of Service Quality in Hospitals A Comparative study of LRH and KTH Hospitals Peshawar Region Pakistan
Service quality is one of the most important factors in service industry. This research analyzes the antecedents of service quality in two major hospitals of Peshawar Region Pakistan. Study has identify a enrich theoretical framework and uses a structured questionnaire from 150 patients on equal basis from Leady Reading Hospital LRH and Khyber Teaching Hospital KTH. Study has used multiple regression technique to find importance of each variable and its contribution towards service quality. Study identify that cleanness and ambulance service is important in LRH while patients of KTH consider Blood bank and restaurants as major factors of quality service delivery.
Key Words: Quality Service, Hospitals, Blood bank, KTH, LRH and Peshawar Pakistan.